Choose the first customer journey
Identify who you want to reach and what they need before buying. Prioritize the service or product information, enquiry journey and essential supporting material. Translating every page at once can bury the most useful work.
Agree the market-specific vocabulary
Provide your positioning, product definitions and existing customer questions. We can scope target-language terminology and, where requested, a separate local keyword brief. Local review should consider whether the offer is understandable as well as whether the sentences are accurate.
Coordinate a manageable first release
A small website pilot or a bounded content batch is often a useful way to test the workflow before expanding into more pages or languages.
- A list of launch content and approved source versions
- Language pairs, terminology and audience references
- Translation, review and publication owners
- A plan for feedback and post-launch updates